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Extracle Infosys is a global technology partner to top-tier organizations and digital natives, helping them accelerate their pace of sustainable digitalization


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What is blogging ?

The answer to “What is blogging?” is that it is the process of creating blog posts and publishing them on a website. The website can be owned by an individual or a company, and the posted content can be articles, photos or other digital media. Blogging often involves sharing long-form articles on a specific subject. Most blogs have a target audience, and bloggers often choose topics that interest their target audience. Often, brands have blogs on their websites, making it easier for users to know about the company and engage with them.

Blogs are an effective way to capture the audience's interest and interact with internet users. As blogs are easy to use, they have become a popular method for sharing meaningful information with the target audience. Organisations might use blogs to promote products and convey the company's cause and mission to the audience. To promote a business and reach potential customers, a blogger uses various types of content, such as infographics, how-to guides and personal stories.

Advantages of blogging

  • Enhances search engine optimisation (SEO): Blogging can help to improve the organic search ranking of your website. The more frequently you update a blog, the higher are the chances of improving your website's SEO.
  • Maintains communication with the audience: Blog posts can help you continuously engage with your audiences by keeping them updated on the recent trends in your industry. By writing insightful and informative posts on fresh topics in your niche, you can keep your readers coming back to your website and thus build brand loyalty.
  • Generates alternate income: Blogging can help you make money online. It can become a rewarding career because you can earn money from affiliate products and advertising.
  • Builds rapport with the audience: A blog is a useful online tool that helps in showing your credibility and expertise. It is a great way to build rapport because it allows you to post content and interact with the audience.

How to start blogging

Blogging as a career can be a lucrative profession. You can pursue it full time or consider maintaining a blog as a side business. Regardless of the employment type, you can start blogging using the following steps:

Choose a topic

The first step to start your blogging career is deciding the topic on which you want to write. You can write how-to-articles, advice columns, opinion pieces and general-purpose articles. Consider blogging on a subject you are passionate about or something about which you want to share information with others. Choose a topic that resonates with your target audience. One benefit of blogging is that it allows you to interact with a community of subscribers that share the same passion and interest as you do.

Set up a blog

After deciding on the topic, the next step is to set up the blog. At this stage, it is important to choose your hosting method. You can either create an account on a free blogging platform or buy a domain name. When you choose to buy a domain name and self-host your blog, you get more control over the blog and its content. You can even format the URL of the blog the way you want.
After choosing the hosting provider, design your blog using themes, templates and easy-to-use navigation menus. It is the design that helps you showcase your creativity. For instance, you can create eye-catching landing pages for your readers.

Produce valuable content regularly

Once your blog is operational, consider creating and posting content regularly to improve your online presence. Using a content creation schedule, you can accomplish and follow through on the planned posts. Focus on creating content that provides your readers with some value. Your audience needs some motivation to keep reading your blog. So, provide them with information that they might find useful. This also helps in developing a level of trust between you and your readers. It can help you monetise your blog in the future.

Build a profile for your audience

Knowing who you are trying to reach can help build a persona for your target audience. After building a target audience profile, find out what other blogs and podcasts they follow or use and what information they find helpful.
Write guest posts: Once you know what blogs or websites your target audiences are following, you can offer to write guest posts on those sites to promote your blog there. You can also ask successful bloggers with a large following to write guest posts for your blog.
Use SEO: SEO is a technique that you can use to increase the chances of your website appearing on the results page of an internet search. You can even use backlinks from external websites that can help direct readers to your website.
Use relevant keywords: To increase your website ranking, focus on using keywords based on relevance. By incorporating keywords in your blog post, you can increase your content's visibility and build audience engagement.

Create partnerships

For building a blog that generates money, it is essential to form digital partnerships. Some ways in which you can form partnerships are:

Local partnership

When producing content related to your city or region, reach out to local businesses and see if they want to partner with your blog. For instance, if you run a health blog, you can consider partnering with local medical centres, hospitals or nursing homes.
Affiliate marketing: Many companies offer affiliate programs that allow your blog to advertise a company's goods or services. It helps you receive a commission when a visitor uses your affiliate link to purchase a product.
Digital partnerships: You can take help from influencers who can share your blogs on their feeds and direct traffic to your blog. These digital partnerships can help in scaling your website and blog traffic.

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